Video creates confidence, or it creates doubt.
When buyers are deciding whether to book a speaker, confidence is the deciding factor. A speaker demo reel is often the only thing standing between interest and a yes.
That belief did not come from theory. It came from selling with video ourselves.
Outspeak was founded by life long friends, Andre Bellerive and Marc Bjerring. A passion for extreme sports and adventures led us into entrepreneurship after studying mechanical engineering.
We started by inventing a video camera mount (the “Spivo Stick”), earned a patent, and went on to build a full line of camera gear and bags. Those products were sold in more than 65 countries worldwide.
The secret to that success was learning how to sell through video.
As our product business grew, so did the questions.
Customers struggled with video editing. Not just how to edit, but what to show, what to cut, and how to shape a story so it actually sells.
In 2019, we launched a video editing service to solve that problem.
Since then, we have edited thousands of videos for customers and earned more than 800 five star reviews. That experience gave us deep insight into what builds trust on screen and what quietly breaks.
Over time, a clear pattern showed up. The smallest choices in a video changed how confident buyers felt. When confidence dropped, sales dropped with it.
Eventually, speakers began reaching out. In this world, “if it didn’t happen on video, it never happened”.
They knew their videos were hurting their bookings and holding their fees down. The problem was not talent or experience.
It was the clarity of the messaging.
Most speaker videos are made to look impressive. Buyers are focused on feeling safe making a decision. When a video does not answer the buyer’s real questions, and paint a clear picture of the problem, solution, and transformation a speaker creates, it creates doubt.
Rather than guessing, we studied what actually works.
We studied the psychology behind how movie trailers create emotion quickly.
We reviewed over a thousand keynotes from a buyer’s point of view.
We worked closely with dozens of bureaus to understand what gets speakers booked.
Out of that work came a clear system.
Not a highlight reel.
Not a long video that tries to do everything.
A focused demo reel process designed to build confidence fast.
That system became the Hook and Book Formula™.
Today, Outspeak helps speakers present themselves in a way that reflects their true value and makes it easy for buyers to say yes.
Our work has helped grow countless six-figure, seven-figure, and multi-seven-figure speaking businesses.
If you are exploring our videos or learning how we think, this belief guides everything we do.
Confidence first. Everything else follows.
Marc and Andre bring an uncommon mix of engineering, product sales, and real world video experience.
They did not start in speaking. They started by selling their own products globally, editing thousands of videos, and learning firsthand how video shapes trust.
That experience is the foundation of Outspeak and the reason our work stays practical, buyer focused, and results-driven.
We’re excited you made it this far. Let’s make the world better together :)
